Ottenhoff Consulting Articles and Announcements

Did the “PC” Really Die?

There's lots of chatter in the tech media about the end of the PC as a platform. It's not hard to see why. Sony recently sold it's PC segment and Windows XP entered retirement today all of which has left a lot of people wondering what the future holds. But you might not want to count the PC, or even Microsoft, out just yet. Here's why.

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Who Needs Net Neutrality Anyway?

Net neutrality has been in the news a lot. This is because a Federal Court recently destroyed the legal underpinnings that make the internet what it is today. There is a lot of argument from both sides of the debate about the best way forward. Here’s what you need to know...

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Rise of the Visual Web

Images are quickly replacing descriptive text all across the social media landscape and the implications for ecommerce are severe. As research done by Google and others increasingly make images a part of the “knowledge” of the web meaning that computers can actually begin to understand images the way they understand text, online sales must increasingly rely on images to close the deal.

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Microsoft Is Retiring Windows XP This Year

Windows XP goes into retirement next month, which means no more support, no more patches, and no more security updates. After a long, and profitable run, the Software giant is finally putting this titan of the PC out to pasture. But what does this mean for you...

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Email Marketing Part V: Back to basics

We wrap up our series on email marketing with some thoughts about integrating a cohesive campaign. Ultimately, you'll do whatever works, but here are some tips for understanding how end users see your email campaign and how they'll respond.

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Mobile Is King: But you knew that already

"you may not yet have grasped the magnitude of what is happening as the world switches to mobile computing; both in terms of spectacular success and stunning failure..."

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Website v. Web Presence

The evolution of the internet didn't stop with Web 2.0. Nor did it stop with the "social media revolution". It's ongoing, and keeping pace with your corporate website is no longer enough. Modern consumers aren't looking for great websites, they're demanding a web-presence.

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Password Strength and Quality: How to build, and use, a password that holds

We all use passwords, they're required. But some of you aren't taking them seriously, and as a result, you're basically leaving home with the front door not only unlocked but wide open with a "help yourself" sign taped to the gate. In other words, you need this article, even if you think you've already know what it has to say.

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Email Marketing Part IV: Subject lines and from fields that work

In part four of our ongoing series on email marketing we talk about some of the "do's" and "don'ts" of subject lines and email from fields. While there is no one-size-fits-all approach that's guaranteed to work for every campaign, we've compiled a few tips that will help you to design your next winner.

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Email Marketing Part III: Understanding, and Measuring, Exit Points

In this segment we show you how to measure and improve the open rates of your marketing emails using the hard data generated by your previous campaigns. Learn what affects you open rate, click-through rate, and destination conversion results; and what you can do to drive up your numbers.

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Everything You Need to Know about Structured Data in 1200(ish) Words.

Structured data is all the rage over at Google. Most of you have undoubtedly seen the enhanced search listings Google recently rolled out; the ones with associated pictures, sub-links, rating stars and other goodies. While Google may not rule the world just yet, whenever they care about something, website owners would do well to pay attention too. Fortunately, structured data, and the upgraded search results the new techniques make possible, aren't all that difficult to implement.

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Creativity Is a Labor of…

Artists are revered for their ability to create magic; to turn the ordinary into the sensational. This is a talent that most people write off as out of reach. But underneath the magic of art, there is a very real, and surprisingly concrete, process; one which involves a lot of hard work, and a certain willingness cut out the stuff that isn't working...

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Gov. Brown Says “It’s Time to Update Your Privacy Statement”

Last month California enacted major changes to its website privacy laws. Many of these new regulations go into effect in only a couple of months and you don’t want to be caught out of compliance. Here is what you need to know to update your privacy statement today.

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Email Marketing Is all about Flow

Email marketing is one of the most effective ways to drive conversions at your ecommerce site. But getting your campaigns just right is much more than a matter of chance, it takes careful design AND careful testing. In part two of our series on effective email marketing we talk about the big picture behind a successful campaign.

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What to Do After a Data Breach: Security Part III

For many companies, a data breach is a worst-case-scenario. Unfortunately, like motorcycle accidents, data breaches are usually a question of when, not if. Here’s an overview of what your company needs to know in the event your systems are compromised and how you can comply with new California notification regulations which go into effect next year.

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ObamaCare Brings HIPAA Front and Center

With the rollout of the Affordable Care Act upon us, it's a good time to take that overdue second look at your company's HIPAA practices. Are you up to code? The penalties for non-compliance can be steep. Here's what you need to know to get started.

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Why You Should Let Your Employees Use Social Media at Work

Encouraging your employees to use social media at work might seem counter intuitive, but lessons from some of Silicon Valley's hottest tech companies show why you might want to reconsider your approach. You may be surprised by how your employees can help you market your company just by talking to their friends on Facebook.

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Pushed Searching May Kill SEO

Attempts to lure interested shoppers to your website are unlikely to ever go out of style. However as the search industry matures, the process is changing. In light of the ongoing explosion in location awareness, it's time to move from pull to push. Here's why.

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Software Security: Part Two

Last month we wrote about some ways to protect your data against unauthorized physical access. This month we're following up with basic good-practices to prevent similar software breaches.

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QR Codes Still Have Value

QR codes are the hot technology that consumers love to ignore and marketing pundits love to poke fun at. But while they’ve had their failures over the last couple of years, they still provide substantial value to some brands; the trick is using them creatively. Here are some ideas.

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Kjeld Lindsted Kjeld Lindsted
Content Architecture, Copywriting, and Editing
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Recent Articles

Did the “PC” Really Die?

Who Needs Net Neutrality Anyway?

Rise of the Visual Web

Microsoft Is Retiring Windows XP This Year

Email Marketing Part V: Back to basics

Mobile Is King: But you knew that already

Website v. Web Presence

Password Strength and Quality: How to build, and use, a password that holds


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