Ottenhoff Consulting Articles and Announcements

Rise of the Visual Web

Images are quickly replacing descriptive text all across the social media landscape and the implications for ecommerce are severe. As research done by Google and others increasingly make images a part of the “knowledge” of the web meaning that computers can actually begin to understand images the way they understand text, online sales must increasingly rely on images to close the deal.

Read more >


Email Marketing Part V: Back to basics

We wrap up our series on email marketing with some thoughts about integrating a cohesive campaign. Ultimately, you'll do whatever works, but here are some tips for understanding how end users see your email campaign and how they'll respond.

Read more >


Mobile Is King: But you knew that already

"you may not yet have grasped the magnitude of what is happening as the world switches to mobile computing; both in terms of spectacular success and stunning failure..."

Read more >


Website v. Web Presence

The evolution of the internet didn't stop with Web 2.0. Nor did it stop with the "social media revolution". It's ongoing, and keeping pace with your corporate website is no longer enough. Modern consumers aren't looking for great websites, they're demanding a web-presence.

Read more >


Email Marketing Part IV: Subject lines and from fields that work

In part four of our ongoing series on email marketing we talk about some of the "do's" and "don'ts" of subject lines and email from fields. While there is no one-size-fits-all approach that's guaranteed to work for every campaign, we've compiled a few tips that will help you to design your next winner.

Read more >


Email Marketing Part III: Understanding, and Measuring, Exit Points

In this segment we show you how to measure and improve the open rates of your marketing emails using the hard data generated by your previous campaigns. Learn what affects you open rate, click-through rate, and destination conversion results; and what you can do to drive up your numbers.

Read more >


Everything You Need to Know about Structured Data in 1200(ish) Words.

Structured data is all the rage over at Google. Most of you have undoubtedly seen the enhanced search listings Google recently rolled out; the ones with associated pictures, sub-links, rating stars and other goodies. While Google may not rule the world just yet, whenever they care about something, website owners would do well to pay attention too. Fortunately, structured data, and the upgraded search results the new techniques make possible, aren't all that difficult to implement.

Read more >


Email Marketing Is all about Flow

Email marketing is one of the most effective ways to drive conversions at your ecommerce site. But getting your campaigns just right is much more than a matter of chance, it takes careful design AND careful testing. In part two of our series on effective email marketing we talk about the big picture behind a successful campaign.

Read more >


Why You Should Let Your Employees Use Social Media at Work

Encouraging your employees to use social media at work might seem counter intuitive, but lessons from some of Silicon Valley's hottest tech companies show why you might want to reconsider your approach. You may be surprised by how your employees can help you market your company just by talking to their friends on Facebook.

Read more >


Pushed Searching May Kill SEO

Attempts to lure interested shoppers to your website are unlikely to ever go out of style. However as the search industry matures, the process is changing. In light of the ongoing explosion in location awareness, it's time to move from pull to push. Here's why.

Read more >


QR Codes Still Have Value

QR codes are the hot technology that consumers love to ignore and marketing pundits love to poke fun at. But while they’ve had their failures over the last couple of years, they still provide substantial value to some brands; the trick is using them creatively. Here are some ideas.

Read more >


Are You Faking It?

End-user product reviews are a great way to get detailed information about an item before you buy. For retailers, they’re a great way to develop a positive brand imaged and produce effective word-of-mouth marketing. But are those reviews all real? New research says no, and you might be surprised at who’s actually writing some of them. How can you tell the difference? Read on to discover some helpful tips for separating the wheat from the chafe.

Read more >


The Death of Email

Despite claims about the death of email as a delivery platform, email marketing tools have in fact become dramatically more effective over the last four years. The meteoric rise in the use of mobile platforms to access email means that users are no longer chained to their desk and are now free to consume email material at their leisure leading to a marked increase in the effectiveness of the medium as a marketing platform. However, the growing use of mobile browsers necessitates a change in the way marketing emails are designed.

Read more >


The Value of Advice

For anyone who runs a service-based business, billing for your time is probably one of the biggest challenges you face. Understanding the real worth of the time that you invest in a client project will help you to better calculate your value to clients, and will help your clients to better appreciate what it is they are paying you to do.

Read more >


1000 words in a picture

As the web and the way we search it continue to evolve, the creative use of images is changing the importance of visual content in search engine rankings. Learn how to SEO optimize your images to keep your site user friendly and search engine relevant; even if pictures aren’t your primary product.

Read more >


You already love cloud computing: even if you don’t know what it is

Cloud computing is nothing new, but its reach has dramatically increased in recent years. Most of you already depend upon one or more such systems for basic business functionality. Gmail, Facebook, and Dropbox are all examples of distributed software systems. These options offer excellent products, frequently at low cost, but there are some draw backs. Do you have an exit strategy prepared in case your provider goes down tomorrow? You should; here’s what to consider.

Read more >


The Cobblers Children

There is an endless stream of advice from consultants, professionals, and other business owners recommending that you turn your company’s particular skills inward once in a while to ensure that you are an example of your own product or service. While there is merit to these suggestions, it is sometimes okay to be the Cobbler whose children go without shoes. The devil is in the details.

Read more >


The Rise of Responsive Design: Getting It Right

Responsive design is here to stay, and for good reason. The technology offers a ton of new options for generating really great user experiences, but these options come at a price. While all of web design depends on quality engineering, responsive design is especially sensitive. Get it wrong, and you can break a whole web presence.

Read more >


The Evolution of SEO: Tips for maintaining consistently high search engine rankings for your site.

Modern search engines are getting impressively good at returning relevant sites for just about every user query. A successful long-term SEO strategy requires more than a solid appreciation of search engine algorithms, it requires excellence in development. Check out our tips for crafting a quality website that will consistently rank well in search results and more importantly, provide visitors with the experience they’re seeking.

Read more >


Website Privacy in Focus

New legislation and changing consumer expectations demand an updated approach to website privacy policies. Old policies, written in legalize and buried in a tiny link at the bottom of the page, just don’t cut it anymore; legally or commercially. We’ve created a short list of guidelines which will help you bring your privacy policy up-to-date and turn it into a valuable marketing tool.

Read more >


Editor

Kjeld Lindsted Kjeld Lindsted
Content Architecture, Copywriting, and Editing
Full Bio >


Recent Articles

Did the “PC” Really Die?

Who Needs Net Neutrality Anyway?

Rise of the Visual Web

Microsoft Is Retiring Windows XP This Year

Email Marketing Part V: Back to basics

Mobile Is King: But you knew that already

Website v. Web Presence

Password Strength and Quality: How to build, and use, a password that holds


Tools



Topics

Security
Marketing
Coding and Design
e-Commerce, Privacy, and Legal
Hosting and Technology
OC Updates and Announcements
New Projects